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How This Pulitzer Winner Turned America's Biggest Stage Into Performance Art (And A Murder Scene)

Last updated on
February 10, 2025
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The Setup: Trojan Horse in Bootcut Jeans

Let's start with the costume, because it's just too perfect: Kendrick Lamar, arguably our generation's most cerebral rapper, shows up to America's biggest sports spectacle wearing what can only be described as post-ironic American Eagle dad jeans and a Martine Rose varsity jacket that'll probably crash Grailed tomorrow morning. The fit alone was the first clue - this wasn't going to be your mother's Super Bowl show.

Perched atop a '87 Buick Grand National GNX (if you know, you know), with Samuel L. Jackson playing a hectoring Uncle Sam, Lamar turned the Superdome into a stage for what felt like experimental theater about Black identity in America. The dancers' red, white, and blue tracksuits formed living American flags while Trump watched from the luxury boxes (until he reportedly bounced - shocker). When Lamar opened with an unreleased track known only to Reddit as "Bodies," it became clear: he was here to make art, not friends.

The Kills Shot: How to End a Career in 13 Minutes

But here's where Lamar proved he's operating on another level entirely: Just when the whole thing was starting to feel a little too Lincoln Center, he dropped the nuclear option. After teasing "Not Like Us" - his notorious Drake diss track - he played a few crowd-pleasing SZA collabs as misdirection. Then came the assassination.

The self-censored "paedophile" line might have been bleeped, but that "A minor" wordplay paired with those massive flags showing kids pointing to lowercase A's? Brutal. And then Serena Williams appears, crip-walking by a lamp post? The kind of galaxy-brain shade that deserves its own Harvard Business School case study.

The Aftermath: Art as Warfare

Oh, and someone managed to wave Palestinian and Sudanese flags from Lamar's car during the show. Was it planned? Was it a protest? In true Kendrick fashion, we'll never know. And that's exactly the point.

In one 13-minute set, Lamar just rewrote the rules for what a Super Bowl show can be. The NFL wanted a spectacle. Instead, they got a revolution disguised as entertainment. The Eagles may have demolished the Chiefs 40-22, but the real body count happened during halftime. Drake's probably calling his lawyers right now, but the culture already has its verdict.

Absolute king behavior.

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