Nuuly Partners With Netflix’s Bridgerton for Regency-Inspired Fashion Capsule

Nuuly has announced a new fashion collaboration with Netflix’s Bridgerton, unveiling a limited-edition capsule collection inspired by the series’ Regency-era aesthetic. The partnership marks the rental platform’s latest move to intersect fashion and entertainment, capitalising on the continued global popularity of the period drama.

The capsule collection features a range of dresses, corset-inspired tops, tailored outerwear and romantic separates, drawing on the silhouettes, pastel colour palettes and decorative detailing seen throughout the series. Nuuly said the designs reinterpret historical references for contemporary wear, aligning costume-inspired elements with modern styling and versatility.

The collaboration comes as Netflix continues to expand the Bridgerton brand beyond television, following previous partnerships across beauty, lifestyle and home categories. Fashion tie-ins linked to high-profile streaming titles have become increasingly common, as brands seek to engage audiences through culturally recognisable properties with established global reach.

For Nuuly, the partnership reflects a broader strategy of offering themed and limited-run collections that align with pop-culture moments. The rental platform has increasingly focused on exclusive collaborations as a way to refresh its assortment and attract new subscribers, while reinforcing its positioning within the circular fashion economy.

The capsule will be available exclusively through Nuuly’s rental service, allowing subscribers to access the collection without purchasing items outright. The approach mirrors wider industry shifts toward rental and resale models, particularly among younger consumers prioritising flexibility and sustainability in fashion consumption.

Neither Nuuly nor Netflix disclosed commercial terms of the partnership. However, the collaboration highlights the growing convergence of costume design, entertainment franchises and fashion retail, as screen-inspired aesthetics continue to influence consumer demand.

The Nuuly x Bridgerton collection is expected to launch in the coming weeks, aligning with renewed interest in the franchise as Netflix continues to expand the series’ universe.

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